Prof. P E Parasuram was associated with the manufacture of power and telephone cables for 33 years and retired from services of M/S Traco Cable Company, Cochin in April 2010. After retirement he was engaged in giving technical consultancy for the manufacturers of cables and conductors and the entrepreneurs approached him for the same. One of the entrepreneur M/S Anavadya conductors,Ooramana approached him for giving total consultancy for the manufacturer of ACSR bare conductors for use in the KSEB network. Accordingly a total consultancy was provided which includes land selection, land development, setting up of covered area, selection of second hand machinery, installation and commission. All the activities have progressed in the expected lines and the small scale unit was commissioned in 2012. Now the plant is in fully operating condition.